Instagram is a force to be reckoned with when it comes to building personal and business brands. If you want to take advantage of everything it has to offer, here’s a blueprint that’s been proven to work. These strategies have helped countless Instagram accounts grow and thrive, even resulting in one account amassing an impressive following.
Top 10 Instagram Tips in 2023
1. Prioritize Stories
Post stories daily and ensure they resonate. While regular feed content needs to be of high calibre and appeal to potential followers, stories, predominantly viewed by existing followers, can afford to be personal and offbeat.
2. Master the Hashtag Game
Use 5 to 15 relevant hashtags, neither too popular nor too obscure. Once set, let them do their magic. Platforms like Flick can simplify the process of finding the perfect hashtags.
3. Avoid Hashtags in Comments
It’s outdated and minimizes the exposure your post can receive. Instagram algorithms favour keywords in captions and bios, not in the comments. You can consider getting help with SEO for Instagram.
4. Opt for High-Quality Uploads
Ensure your content maintains its quality post-upload. Go to settings, select ‘Data and Usage’, and turn on ‘High-Quality Uploads’.
5. Build an Email List
An email list not only fosters a deeper connection with your audience but also bypasses unpredictable algorithms. Consider collecting emails for email marketing. It’s a safety net against potential account issues and a pathway to monetization.
6. Revamp Your Profile Aesthetics
A cohesive and professional profile boosts your credibility. It could be as simple as choosing a consistent colour palette or refining your bio.
7. Always Offer Quality
Going that extra mile in content creation can differentiate your content from the sea of mediocrity. When it comes down to social media marketing, the slightest edge in quality can tip the scales heavily in your favour.
8. Stick to Your Strengths
While reels might be the talk of the town, they aren’t the only game-changer. Whether it’s captivating infographics or engaging carousels, focus on formats that align with your strengths.
9. Cultivate a Community
Fostering a strong community can be a game-changer. Engage with your followers regularly, be it through comments, DMs, or external platforms like Discord.
10. Stay Consistent
Consistency is the underpinning of every success story on Instagram. Beyond posting regularly, it’s about consistently delivering value, interacting with your community, and staying committed to your personal or brand’s ethos.
In conclusion, while hacks and tricks can offer short bursts of growth, genuine, sustainable success on Instagram is built on the foundations of consistency, quality, and genuine engagement. Adopt these strategies, refine them to align with your brand, and witness exponential growth on the platform. If you’re looking for social media marketing help, consider Convex Studio.