Promote Your Local Business

Affordable Online Marketing Strategies to Promote Your Local Business

Staying on top of the local competition is not as easy as it may sound. On the local market, demand for goods constantly varies. In that case, brands having a mutual-trust-based relationship with their customers excel. How to build my brand name? Marketing is the answer to your question.  

Furthermore, in marketing, you need to focus on targeted local marketing to promote your local business successfully. Ideally, you should attract customers who are close enough to walk into your store or for you to visit to provide service. You should now get your business listed on Google and Bing if you have not already done so. Provide accurate information about your business address, hours, phone number, product pictures, directions and more in Google business listings.  

In the contemporary era, there are chances of sales from your store to reduce due to the COVID outbreak. Despite the pandemic, sales from your online store or website are increasing. For this reason, you need a functioning digital marketing plan to flourish despite the pandemic and lockdowns. Every business needs digital marketing to promote its product and services. Digital marketing is less expensive than other marketing methods. We have compiled affordable online marketing strategies here to help your small business prosper locally.  

Start Blogging

Probably after reading this, some of you might think. Why I should write and publish blogs when I am a business owner. The reason is blogs are your chance to establish your brand and voice as an authority in the online sphere. Blogs can improve your content engagement and draw new visitors to your website. 

Try to address problems in the local area; this will engage more people belonging to the local area. Do not write a blog just for the sake of publishing. Instead, offer genuinely insightful help to visitors. Understand what your potential visitors might be asking. Provide detailed solutions in your and promote your products.  

Content creation is of primary value in digital marketing. And content creation is not too expensive; even small businesses can hire writers to publish high-quality blogs. You shouldn't blog just because everyone else is doing it. Blog with a clear and proper objective; only this approach will help you and your audience. If you already have a blog, start blogging actively; this will also improve your search engine ranking.   

Conduct Thorough Keyword Research

Keywords are the lifeblood of your online success. Keyword research is the initial step in any SEO campaign. Proper keywords in your content can take your SEO campaign to new heights. Keywords are crucial because they tell you user intent and what is on the minds of your target audience. 

You need to conduct efficient research to find keywords for SEO; include keywords organically into your content. Keywords represent all the phrases users enter into the search boxes. SEO is a user-oriented phenomenon formed to help users find accurate answers to their queries.  

Are you curious about how to conduct keyword research? Let us tell you the right way to find the best keywords for SEO. Look for commercial keywords that are likely to bring profit to your business, and informative keywords help you gain traffic and links. Search volume and keyword difficulty are two vital metrics that define the value of any keyword.  

Maintain Social Media Presence

Social media platforms are affordable and highly-effective mediums for digital marketing. If you learn to use it correctly, social media can prove beneficial in targeting your local area. If you are a small business striving to get exposure and spread brand awareness, you must include social media management in your digital marketing campaign.  

Instagram is a popular contender among social media platforms because of its diverse and widespread user base. Devote ample time and effort to establish a good Instagram account. People are more attracted to visuals compared to written content. Instagram handles are easy to manage, and carefully curated visual content can ensure massive outreach.  

When it comes to targeting specific local areas, the social media platform Facebook can be a handful. Facebook offers you the option to market your products and services to a geographically targeted section of Facebook users. LinkedIn also provides a platform for promotion and network building, especially B2B marketing. In conclusion, social media is a great affordable tool for digital marketing.  

Use Influencer Marketing

Influencer marketing can be one of the most cost-effective and effective means of growing your brand. It is a widely dispersed industry. All you have to do is find the right influencer for your brand. Influencers have a large fan following on different platforms. Whether an influencer is a blogger, a celebrity or an Instagram public figure, they can aid you in spreading your message quickly on multiple forums.  

If you are a small business, you can work with micro-influencers -this will cost you less. However, if your digital spending has flexibility, go for the most popular influencer. The point is that influencer marketing is beneficial for all sizes of companies. Micro-influencers might not have a lot of followers, but they have high engagement rates and can be willing to post your product for a free trial.  

Recent reports suggest that influencer marketing has proven quite effective. The process of influencer marketing is also easy to do. The company interested in promoting their products or services through influencer marketing pays an amount or offers free products to bloggers or influencers. Influencer already having a high following on the forum runs an ad or create a post to promote those products and services of the hiring company. 

Assemble an Email List

As a small business, startup or entrepreneur, you should not overlook the email list. Do you know building an email list can reward your business worth in gold! It might sound cliche, but email marketing is a highly relevant and effective digital marketing tool in the current era. It is affordable: it costs you less and pays back more.  

Like any other marketing strategy, you need to be aware of doing it right. Around 78% of marketers state that email marketing plays a crucial role in business success. It is found more consistent in effectivity compared to Twitter, Instagram and other channels. Click-through rates for emails are good. It is a way of direct communication with customers.  

Email marketing can be performed manually or through an automation platform like MailChimp. Manual emailing can save you money on investment but might cost you some time. The results for both these methods are equally rewarding. Make sure you have a way to collect email addresses from website visitors. Add an email signup form to your website and start collecting consumer information. 


Digital marketing is essential to succeed in the dynamic world of the internet. It is natural to explore affordable options that yield the best outcomes in your digital marketing plan. We compiled this list of top inexpensive and yet effective digital marketing approaches. Hopefully, you benefit after reading this article. Another pro tip for you is to work with a professional digital marketing agency. Most of them offer wide-ranging packages for different businesses.  

Outsource to Convex Studio

It is economical and wise to outsource services to a professional digital marketing agency, like Convex Studio Cambridge. Convex Studio offers you the best marketing plans within the budget.