Waiting is hard, especially in a market full of competitors delivering at a fast pace; customers feel no need to wait. Google recommends website page load speed should be within 2 seconds. If website load time lags by more than 3 seconds, customers usually lose interest in the company.
Increased web page load time is damaging for the business and Google. One of the key reasons to have a high loading speed website is users’ expectations. Your Site's User Experience (UX) influences the success ratio of your business. Better conversion rate, increased engagement and higher ranking are achievable when your website performs better. On the contrary, a slow website can cost your business money, clients, reputation, and sales. Google announced in May 2020 that user experience (UX) is one of the factors determining website ranking. Therefore, ranking higher in the search engine requires reduced web page loading time, user-friendly design, and better user experience on both desktop and mobile. So, to achieve a high-speed webpage and smooth content display, keep on reading as this article guides you to have a fast-speed website and happy customers.
Problems that Increase the Web Page Load Time and Solutions
Understanding the root cause of a slow webpage is the first step towards speeding up web page loading time. In this post, we highlight associated problems and provide effective solutions.
Technological assistance is provided to websites by web hosts - such as online access to websites. If a business chooses a cheaper shared hosting service, it might face repercussions like poor speed due to increased load. Web hosts are of two kinds: dedicated versus shared. Shared Web hosts accommodate several websites on a single server, whereas; dedicated web hosts assign one server for a single website. Drawbacks of cheap shared hosting include poor customer experience, slow loading speed, and increased security risks. Keeping that in mind, a business concerned about its online and overall performance will never knowingly adopt cheap web hosts.
WordPress Themes and Plugins Impact Loading Time
The second factor influencing web speed is themes and plugins; you might want to examine this aspect before switching host. Some plugins and themes potentially slow things down for your webpage. Understanding of factors slowing WordPress down, such as unoptimized images and plugins and excessive background scripts, provides the basis for improvement. W-3 Total Cache and WP Smush are advanced plugins to achieve better speed in web development and WordPress. Proficient website management knowledge is necessary to revive your website again. You can either enhance your knowledge and skill or hire a professional to do the job for you.
Heavy Media Files Increase Loading Time
Images and videos in your posts tend to be quite heavy. Uncompressed large-size media files affect the web page loading time significantly. There are two common approaches to tackling this issue. One is the optimization of images through compression - reduce their size so; they load quickly. TinyJPG and Smush Image Compression and Optimization are good tools to compress images. The second approach is on-demand or lazy loading; this method guides web pages to load the required section first and delay the rest. Lazy loading is beneficial because the user subsequently sees the required portions without putting bulk loading pressure onto the website.
Unoptimized CSS is Causing Troubles for Your Site
Consider Using Amplified Mobile Pages (AMP)
AMP open-source project developed amplified mobile pages (AMP) HTML framework to enable fast webpage loading to mobile web browsers. Google and SOASTA report that 40% of buyers leave a web page that takes longer than three seconds to load. Google launched AMP to provide optimal speed to smartphone users. Today mobile internet usage is far extensive compared to desktop usage. Active mobile moments mean mobile business opportunities. So, a website with poor mobile browser loading speed loses customers every second. Therefore, web owners should consider the use of AMP.
Convex Studio is a digital marketing agency in Cambridge that specializes in AMP websites. Outsource them to design AMP websites and fast-responsive websites for the fastest websites possible.