When your client visits your webpage, usually, they are looking for a specific piece of information. Suppose you have too much content on your page which is not organized correctly. In that case, your visitors might leave immediately. That's where your header tags play their role. The header tags will be helpful not only for your users but also for search engines. Adding optimized headings to each part of your content will make it easier for readers to understand. Organized content also looks more appealing than a large amount of text on the website.
What Is the Purpose of Header Tags?
These header tags enable you to organize the content on your website. These provide a preview of your content to your visitors. As a result, they will know what kind of information they can expect from your website. Furthermore, search engines find it easier to navigate any webpage if the header tags formulate a hierarchy showing the context of any webpage. As a result, your audience will get a quick scan and get to the part of the website they are interested in.
Google and other search engines will find your page accessible, more user-friendly, and readable. That will make your page achieve higher ranks on several search engines. In this article, you will learn the best practices for using header tags in your content.
Make Your Header Tags Keyword-rich
Headings are one of those things which will be helpful for a search engine. Header tags are one of the best ways to show the context of your webpage to Google. It will be better to use as many keywords in the header tags as possible. However, you should make the content more keyword-rich instead of stuffed with keywords. In other words, make the headings and subheadings where necessary but avoid being spammy.
Create a Structure with Header Tags
Header tags should not be used just to add keywords. You can use them to give the context and structure of your article. When you write a blog for your website, you know the information in each part. Therefore, you can highlight that information by using relevant headings and subheadings.
When you outline your main ideas, divide them into headings to structure the content. For instance, you are writing an eBook for your webpage. Now, use H1 to show the title or topic of your book. Use H2s to describe chapters or main topics you will cover in various sections. If you need additional subheadings because you wrote multiple subtopics, you can utilize subsequent headers, which are H3s to H6s.
Use Subheadings to Divide Text Blocks
When you are writing an article, make sure that you focus on increasing its readability. A readable page can show good performance in any search engine. It will also help reduce the bounce rate of your webpage. Google provides higher ranks to user-friendly and search engine optimized webpage. So, you can break it into smaller portions rather than leaving large content chunks. Use as many subheadings as you can and make your content look appealing. When your content is readable and accessible, it will be shared by the visitors. More sharing means you will get backlinks, which is a ranking factor for Google.
Use Header Tags to Optimize Rich Snippets
Featured snippets are an excellent way to provide instant solutions to your audience's queries. The featured snippets will give the related answer in the search engine whenever a customer searches for a related question. You can optimize your information by assigning long-tail keywords to your header tags. Using an SEO page will gather more traffic to your website. So, you need to optimize each part of your webpage to be a valuable resource for your customers.
Increase the Crawlability of Your Webpage
Search engine optimization is one of the many steps in increasing user accessibility of your website. Search engines can also easily crawl your website and understand its context if you add header tags. You should use header tags for data organization and optimization in website development. In HTML code, header tags can show the browsers the best way to display your content. More organization and structure mean more accessibility for readers and search engines.
Also, check out this article, Tips for Small Business SEO in 2023.
Ultimately you need an SEO expert to use header tags for maximum results. As a business owner, you have many things to look after and getting to all the technicalities of header tags is too time-consuming. Therefore hire an SEO, website development and content creation expert to get the best results without worrying about technical stuff. Our company, Convex Studio, is a digital marketing agency in Hamilton. Give us a call to learn more!