Digital Marketing Strategies for Small Business shown on a tablet n the desk with a coffee.

Digital Marketing Strategies for Small Business

Small business owners who have the fastest path to online success are often people that are serious and are willing to commit. This type of person is interested in learning how digital marketing works. Many entrepreneurs just get it, while others don’t care enough. Those who are very successful at online marketing will say “You get out of it, what you put into it!” We couldn't agree more.

Sometimes business owners are late to the game and have let their competition dominate the online space. However, you have to start somewhere and there is always a chance to bump them and take over the online space with a solid online marketing strategy.

You can succeed at digital marketing, which is the first thing you need to know. You will indeed see results if you combine the right strategy, resources, and tools.
You can do it yourself or hire the right digital marketing agency.

Here are some online marketing strategies that you can use.

Optimize Your Website

Your website design is the ultimate tool to convert visitors into sales. Some of your competitors don’t care about their website and are not willing to update it or make it appealing. Use this to your advantage and make your website into a lead generation machine. Having a solid website doesn’t have to cost a lot. Add some great content, answer frequently asked questions, have great photos and videos. Try doing research on the ideal keywords that your customers would type into Google. Make sure to use these keywords throughout your copy. There are plenty of tools you can use for keyword research.

Next, consider getting some authoritative backlinks to boost your website. This is a link from another site pointing to your site. Backlinks are signals of trust sent to other websites. Creating backlinks and outreach is a tedious process that most don’t want to do. Make sure you don’t buy backlinks from PBN (Public Blog Networks) or hire freelancers from FIVVER. Poor quality backlinks will cause your website harm.

Your prominence in local search can be improved by adding your business to citation sites like Google My Business, Yelp, and the Better Business Bureau. Make sure you fill out these citation sites with plenty of information.

Results-Based Marketing

It’s not a good idea to put all your money into one method unless that strategy works and gives you back a nice ROI. Consider learning various digital marketing skills that will be relevant into 2022. The good news is there are plenty of options that are available for small businesses. Having a solid website with great content is where you need to start. The website has to convert all traffic for your online marketing efforts.

Consider working on the SEO of your website first, since this can take the longest to take effect. In the short term try to drive sales by using search engine marketing, social media marketing and other paid advertising methods. These are all components of a successful strategy. If you have an email list, send out a newsletter and special offers. See what works best and invest the most in what will pay you back.

Build Your Audience

Using social media to build your audience is key to your success. However, it’s more than just posting. It’s about engagement with others in your niche and growth. Yes and that requires an investment of your time for your online real estate. If you put in the time, you can create an audience that wants your products and services. Your social media content can’t always be about sales. You need a mix of content to appeal to everyone. Consider helpful advice, answer questions, post relevant news, and community things of interest.

Ask your customers to sign up for your newsletter so you can email them regularly. Email blasting is less time-consuming than social media and costs much less.

Tracking Your Efforts

Some small businesses never track their marketing efforts. It’s vital to your online marketing efforts to see what the actual data says about what you’re doing. Consider installing Google Analytics or another third-party program. This way you can track everything online. It’s recommended to make a list of everything that you’re doing in online marketing. Include tracking links in all your external content then watch your data to know what is working and what is not.

Have a Strategic Goal for Your Ad Campaign

When you invest in online advertising, it can deliver leads quickly if done correctly. Some local businesses only use Google Ads for a pay-per-click and get solid results. The only issue is that it’s an ongoing cost. Some businesses can burn a lot of money through Google Ads and sometimes it can be very competitive. For some small businesses, it’s recommended to have a minimum monthly budget of $1,000 for at least three months to evaluate the results. If this is beyond your budget, consider Facebook and Instagram Ads. You can get away with less.

However, Google Ads is directive advertising and Facebook is creative advertising. What is the difference? Directive advertising is where buyers seek out sellers, and creative advertising is where sellers seek out buyers. So Google costs more but delivers more qualified traffic as long as the Google Ads campaign has been set up correctly.

Outsource Your Online Marketing To Convex Studio

We also recommend that you check out these articles for some more valuable tips.

Social Media Marketing Tips for Small Businesses

Social Media Optimization Delivers Quality Leads

You can do it yourself if you have the time. However, most businesses don’t have the time. That’s where we come in and manage the entire process to get you the best ROI. We are experts in all areas of online marketing.

The internet is constantly changing and evolving. It’s time that you create a game plan for your business and your online presence. We offer various services that include website design, social media services, search engine services, search engine optimization services, and more. 

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