The more people visit your website it will increase your potential customers. It is the right time to think about how you can get millions of traffic to your website. Because the COVID pandemic has affected in-store businesses, your website now should be frequently visited. Increased online traffic could imply more customers and sales if your website is appropriately geared for conversions. We will start from the basics and give you outstanding ideas on how to increase website traffic.
Is your website mobile user-friendly? Does it have a good loading speed and a great user experience? If yes, then you are on the right track. You will not be bombarded with every traffic-increasing strategy known to man. Instead, only viable and 100% yielding ideas are shared in this article. All you need to do is increase the number of website visitors by using these time-tested and trustworthy tips.
Top Five Effective Methods of Website Traffic Increase are Following:
1. Choose Topics that have Immense Search Potential
Search engine optimization gives your business several consistent and long-term positive results. When you rank higher on Google and other search engines, it will generate passive organic traffic for you. Writing on topics with search traffic potential can boost your SEO.
Finding a good topic is easy, but it needs to be done right. Find the right questions people are asking about your products and services. Write content that presents solutions to your customer's problems. This will help your customers find your online store at the top of search results. Titles that match the search intent better your chances of attracting new visitors.
Meta descriptions matter; write meta titles and meta descriptions that present a good summary of page content. Titles grab the public's attention, and meta descriptions increase the chances of clicking on your page. Include an informative and relevant meta description to drive people towards your page.
2. Become a Pro at Keyword Research
Keyword research is the backbone of successful SEO. A search for keywords is the first step for any SEO expert, and those keywords should be incorporated into your content organically. To get the best results, use low-competition topics with decent search volumes.
To achieve your goal of consistent organic traffic to your website, devise a keyword strategy for your e-commerce website. It's easy to concentrate on short, high-volume terms because they're easier to find and research, but you could be missing out on page views if you don't consider long-tail keywords. Always add relevant keywords to your content.
It is necessary to use keywords naturally and not look stuffed into the content. Another important thing is to use keywords throughout the page in the title, URL, headers and meta description. Various online tools can be used to carry out keyword research. These tools provide keywords based on how frequently people search for keywords, how expensive the term is for pay-per-click ads, related keywords.
3. Create Social Media Ad Campaigns
Enhance the discoverability of your business and improve internet traffic for your website. Paid ads on social media are an excellent way to get customers to click on your targeted ads and buy your products.
Social media campaigns promote connection with the public. Use these campaigns to connect with and respond to customers. Keeping your social media pages active can yield you great benefits. Share more content (blogs, infographics, videos etc.) on your social media accounts. Respond to the comments on your posts and messages from followers.
Stats show that within five days of searching for a product, 35% of users purchase it. Social media marketing allows you to reach your targeted audience and help them understand your brand better. Paid social media campaigns build your brand's credibility and improve its reach.
4. Propose Time-associated Discounts
Another effective way to increase traffic and sales is to offer discounts linked to time. Increased sales are the outcome of customers' interest in your prices. Often, people refrain from buying things they love due to budget constraints. Putting a time limit on your discount offer can work as a powerful psychological tool to influence purchases.
It is easier for mega-brands to afford giving discounts. A big company can provide a 50% discount, and setting a time limit on it draws their customers to take action quickly. Worry not if you have recently started a small business; you can use this strategy with few modifications. For instance, you can add a minimum purchase limit. As a result, you offer an incentive to your customers without giving away your farm.
5. Write Guest Posts and Exchange Backlinks
A guest post increases the number of people visiting your site. You may considerably grow your audience by publishing content more regularly and on a wide range of topics. You can research a website's guest posting guidelines and ask them to promote your posts on social media by tagging you.
Guest posting provides you with the platform to generate backlinks and enhance referral traffic. Given that several businesses are looking for opportunities to increase website traffic, the possibilities for backlinks increase. Contact relevant websites and offer your work as a resource to be included in one of their pieces. You can add an extra incentive by offering a mutually advantageous backlink swap, in which you promise to add one of their links in a post of yours.
Over time, you can improve website traffic substantially by following the suggestions above. While some of these strategies bring immediate reward, others require more time and patience. Increased visitors enhance the possibility of boosted sales. You should therefore take steps to improve your website traffic.
Convex Studio is a digital marketing agency in Cambridge, offers exceptional website-related services. Let us handle your website, post new content, and increase traffic and sales for you