Importance of Building a Network on Social Media for Small Businesses

Importance of Building a Network on Social Media for Small Businesses

Why is social media important for small businesses? Globally more than 4 billion people are actively using social media; this makes social media platforms beneficial for business companies. Small businesses have a good scope on social media channels. Small businesses can quickly grow by building networks on social media. You may communicate directly with customers and fans on social media sites, and they can interact directly with your brand as well. In contrast to traditional media, which only allows for one-way communication, social media allows for better communication. Engaging with customers through social media is the key to building an active network. Social media network building is profitable because online communication can help customers decide.   

Why Should Small Businesses Build Social Media Networks?

Networking is beneficial for brand awareness. Social media channels enable you to engage with more people virtually. Using social platforms professionally will help you connect with countless people; consequently, sales will increase.  

Gives You Leads

Networking is a fantastic approach to finding new business opportunities. Taking advantage of the contacts you create when meeting new people can lead to business prospects. When following up on leads, maintain professional behaviour. Professional communication is essential, as people do not like being disturbed, just for your business. When following up with contacts, respect their time and utilize common decency.  

You Figure out Best Practices

Networking is an excellent approach to finding out about industry best practices. For all businesses, learning from what others do is an important technique. Social media platforms are ideal for observing successful strategies adopted by competitors.  

Boost Your Site Traffic

If you are looking for an economical alternative to SEO or an effective supplement, social media is the way to go. You may easily use social media to direct people to your website. It can help you increase the quality and amount of inbound traffic. You won't have to rely exclusively on SEO to be seen on Google Search this way.  

Initial Steps to Establish Network on Social Media  

Establish Your Presence

The first decision you have to make is with whom you want to network. Which people or parties can prove beneficial for promoting your business? After you discover that, research to find sites these people actively use. LinkedIn, Twitter, and Instagram are the most popular corporate social networking platforms, but each industry is different. Examine the websites where your competitors are most engaged. You can also browse websites to find out what kind of activity is happening in your industry.  

Engaging Content for Network Building

The contribution of content in network building is undeniable. Creative and appealing content is the key to attracting more and more people to your network. Your goal is to build a community of individuals who regard you as a thought leader, engage with you, and share your material with their networks. How-to videos, blog posts, polls, contests, industry and market insights, white papers, and eBooks are all examples of content. Use brief sentences and paragraphs to keep your writing concise and reader-friendly.  

How to Expand Your Network on Social Media? 

When you succeed in the initial steps next step is to expand your built network. Use social media to create a strong business network advantageous to company marketing. 

Engage with All Ages

Do not limit your communication to executives and senior people. Consider engaging with your peers and people at the beginning of their careers, as these people can help you grow your business. This network will progress with you in seniority and connect you with future opportunities. 

Keep First Message Personal and Precise  

People, especially if it's the first time they've heard from you, don't have the patience to read long communications. It appears and feels spammy.  So, keep it short. Gather precise points of the message you wish to convey. On a phone screen, your complete message should be easy to read. According to our InMail data, Texts under 100 words perform best, and response rates drop considerably if the word count exceeds 500 words. 

Be Available

You don't have to offer assistance in every situation, but you should make yourself available when customers need it. An active presence on social media ensures your social media user customers that they can reach you anytime. I make myself approachable by posting my email and phone number on the internet and responding fast to legitimate information requests from people in their early careers if I believe I can assist them. 


Social media is helping big brands and emerging business companies establish their name across vast social networking sites. Using social media as part of your small business marketing strategy will pay off big-time. Networking helps you to grow your company swiftly and efficiently. Just keep in mind that consistency is mandatory for success on social media. 

Convex Studio, is a digital marketing agency in Hamilton, ON and Cambridge, ON, has a professional social media management team that can help your social media network building immensely.