Online presence has become a necessity for businesses in this digital age. If you have started a new venture, you need a working website to succeed. Building a new website can be difficult if you are new in this area. Your webpage should not only be well-designed, but it must also be easily accessible to various search engines. So, you need to find a way to boost the indexability and crawlability of your website. Convex Studio, Vancouver’s digital marketing experts, will help you improve site indexability.
What is Website Indexability?
Indexability is the ability of any webpage to get indexed by Google or any other search engine. A person looking for a product related to your business will find it only if your page appears in the provided search results. Therefore, you need to put some effort into making your page discoverable by prominent search engines. Any search engine must be able to quickly discover, crawl and process your webpage. If that doesn’t happen, you will lose potential customers for your business.
We know indexability is significant for any business, so here are a few tips to help you build your website according to a search engine’s requirements.
Create Quality Content
Now, what is quality content? Quality content is the key to the success of your business website. When you are adding any text, images, or videos to your website, make sure you keep your audience in mind. Excessively detailed or keyword-stuffed content does not guarantee that your website will make it to the top results.
How to create good content? Or what does a search engine expect from the best website? The answers to these questions can easily be found through research and search engine guidelines. Try to reduce any duplicate or low-quality content from your webpage. Those pages that are not indexed can provide insight into the problems in your content.
Enhance the Site Loading Speed
Web spiders do not spend much time on a single webpage as they have to catalogue millions of websites. Therefore, you need to increase your webpage’s loading speed. If your website takes longer to load, it will be left unindexed. For search engine optimization, an unindexed website is not a good thing.
First of all, you need to check the speed of your website. You can use various tools, such as Google Search Console, to accomplish this. In case of lower loading speed, you can upgrade its hosting platform, minify CSS, HTML, and JavaScript, enable compression, or reduce redirects.
Build Stronger Internal Links
A successful SEO strategy is based on good internal linking and site structure. If you have added internal links in a disorganized way, your site will be difficult to crawl by search engines. If you have crappy fundamentals for search engine optimization, your website will not stand out.
When building a business website, make sure it does not end up being poorly structured. Furthermore, your internal links are not orphaned pages or unrelated content. If nothing is linked to such pages, search engines will use the sitemap to locate them. So, build an internal logical structure. Moreover, it would help if you also eliminated broken links because they reduce the crawlability of your page.
Ensure Your Website is Optimized
One of the most crucial factors in improving the indexability of your website is its optimization. When you have finished adding all required elements, ensure you have performed a site audit. A website audit will determine if your site is ready for indexing and crawling. You can also find out the issues and fix them. In this process, the initial step will be to check the percentage of web pages Google or any other search engine has indexed for your website.
Provide A Sitemap to Google
More than making changes to your website and optimizing is required sometimes. Hence, creating a sitemap to notify Google about it is vital. To do that, you must provide a sitemap of your website to the Google Search Console. The good thing is that your sitemap will make things easier for web crawlers by providing a roadmap to the search engine. It will also give direct links to all pages linked to your website. Giving Google an XML sitemap for a deep website can help it find every page on a single visit. Additionally, it will be helpful if you regularly add new content to your website.
Get Professional Help
Digital marketing is one of the best methods to improve the reach and ranking of your website. Doing it all by yourself is a good idea. However, if you have no prior experience, you can always hire professional help. These guidelines will guarantee the success of your business website.
You can contact us if you are searching for a reliable and expert digital marketing agency in Vancouver, Canada. Our digital marketing agency in Vancouver will ensure that you get timely and high-quality digital marketing services for your business. You can focus on your business while we will take care of the rest. Read our informative article “How Small Businesses Can Plan Blog Posts“ to create high-quality website content.