Are you ready for some exciting new insights on SEO? The world of search engine optimization is constantly evolving, and staying up-to-date with the latest strategies is essential. In this article, you’ll discover the top SEO tactics that are proving successful in 2023. We’ll explore the power of curated collections, the benefits of reverse outreach, the effectiveness of bottom-of-the-funnel content, the importance of AI-proofing your content, and the value of riding the wave. Get ready to dive in and revolutionize your SEO game!
1. Curated Collections
Curated collections are a great way to provide value to your audience without creating original content. The idea is to take information that is scattered around the internet and put it in one place. This adds value because it makes it easier for your audience to find the information they seek. For example, one of our best-performing curated collections at Exploding Topics is startup list posts. We take startups in different industries and put them in one place, along with statistics about the startup, such as how much funding they’ve raised, when they were founded, where they’re located, and their growth. Curated collections are significant because you don’t need to hire great writers or even produce great content in the traditional sense. You need someone willing to put in the work to find stuff that’s already out there and curate it in one place.
2. Reverse Outreach
Backlinks are still super crucial for ranking in Google, and reverse outreach is the best way to get them. The idea is to figure out what bloggers and journalists are searching for when they’re doing research and get in front of them. Instead of sending thousands of outreach emails to bloggers and journalists, you’re flipping the script and calling bloggers and journalists to come to you. To do this, find keywords that bloggers and journalists are searching for in your niche and fill that gap with your content.
3. Bottom of the Funnel Content
Bottom-of-the-funnel content is content people search for when they’re ready to buy. These keywords have almost no competition, and you can rank by creating good content around them. For example, we focus on keywords like trend-spotting software and Google Trends alternatives at Exploding Topics. These keywords have helped us get in front of people who are much closer to buying.
4. AI-Proof Content
A flood of AI content is being published right now, and most of it is generic. To stand out, focus on keywords that AI can technically do but doesn’t do an excellent job with. For example, instead of focusing on”what” keywords, focus on”why” keywords. AI can describe something very well, but to explain why something’s happening or link pieces of information that might not seem related, you need a human analyst.
5. Riding the Wave
Going after keywords trending up but not competitive yet is a great way to get ahead. This is really important if your site doesn’t have a lot of authority yet. Everyone and their mom is doing SEO right now, making most keywords competitive. Find keywords that are trending up and go after them before they become too competitive.
In conclusion, these are the top SEO strategies that are working well in 2023. By implementing these strategies, you can increase your traffic, improve your rankings, and grow your business. If you’re looking for help, give Convex Studio a call. We are experts in SEO.
Remember, SEO is a long-term game, so be patient and consistent in your efforts. Good luck!