Website Upgrade: The Right Time, Best Practices and Benefits

Website Upgrade: The Right Time, Best Practices and Benefits

Why are my sales and leads decreasing? If lately, this has been the question on your mind - then your website needs an upgrade. And not just that outdated websites can induce higher bounce rates, poor user experience (UX) and declined company revenue. You are here because you wanted to figure out why and when you need a website upgrade or redesign. And how it will profit your business. Then hold tight in this article; we discuss the crucial aspects of a website redesign or upgrade to help you decide.  

What is Website Upgrade?

Website upgrade means improving certain features of your website to get better results. Website upgrades can be either a website refresher or a redesign. A refresher involves changing a few on-site elements, whereas a website redesign is a significant overhaul that involves changes in content, structure, code or website visuals. You can consult a professional website design company about the web issues you face and the type of upgrade needed.  

Ignoring the issues on the website is not the solution, while an upgrade can resolve many problems. Also, from time to time, website maintenance is vital. Maintaining your website and constantly updating it for design, user experience, and marketing goals will help you tremendously. Therefore, check your website to avoid sudden issues and regularly upkeep it by hiring a website services professional.  

What is the Right Time for Website Upgrade? 

Website upgrades might demand resources, so you must know when to invest in upgrades. Frequent customer complaints, loss of customers and lower conversion are alerts. Facing problems in running a fast-speed and user-friendly website indicates that your website requires intervention. If the design gets outdated, you need to sign up for a website redesign or refresher to have a current and more attractive web design. Your business is encountering reduced sales. You are reevaluating your SEO strategy and target keywords. If your issue with website navigation happens, an update to website menus probably will benefit you. If you encounter any one or more than one of the aforementioned issues, you must pursue a website upgrade.   

How to Do/Get a Website Upgrade?

Website upgrade for a redesign is a technical job. We will walk you through the best practices to achieve extraordinary results. The first thing to do is research. Research is crucial to analyze performance on different web pages. It is the best way to determine what is working and what is not. Before you start the website redesign, you must find answers to the following questions:  

  1. What type of audience visits your website frequently?
  2. Which pages on the website are most valuable?
  3. Is your current website meeting all customer needs?
  4. What website pages or elements are not functioning well?
  5. What results do you expect from the planned redesign or upgrade?

Once you figure out these queries, you can ask a professional to develop and conduct a website upgrade. Website update usually involves the following steps. The first step is to review current content and design for performance. In the second step, you analyze the data on your website and compare it to the competitor's website. You can gather competitors' best practices as an inspiration to improve your website. Then you are required to add impactful and engaging visual content and multimedia elements. Make sure your website design is always aligned with modern trends and industry practices. Furthermore, include SEO optimization in your upgrade plans. Last but not least, take help from a professional website design and management company; it will save you resources and energy.   

Benefits of Website Upgrade?

Website Upgrade (Redesign or Refresher) can bring lots of benefits to your business.  

Increase Conversion

You cannot convert many visitors due to an obsolete and unappealing call-to-action or add to card/purchase buttons. If you spend some time designing an attractive call-to-action and implementing it across your website, you will notice a positive change in results. Nonetheless, if the product or service pages are the problems, then these pages require a complete redesign. It might take several hours, but in the end, the results will not disappoint you.  

A Website Upgrade Save Extra Expenses

A sudden rise in expenditures might happen due to frequent website issues. A website upgrade carried out every 3, 6 or 12 months can save you from these sudden expenditures. A site redesign is a wise choice also because analyzing performance, testing content value and fixing issues on an ongoing basis can cost you more. A redesign can be a worthwhile investment for it will resolve all website problems, replace outdated layouts with modern design, improve the speed and more.  

Gives You the Newest Add-Ons

Keeping the website on the recent CMS version gives you access to new templates and add-ons. If you have recently noticed that specific plugins and themes are not compatible with your site, the reason is that you are running an old WordPress version. On open-source software, developers add various themes, templates and add-ons globally. Your inability to install these add-ons indicates you are running an outdated web version. Therefore, website upgrade is the ideal strategy to access the latest and most efficient plugins, themes and more. 

Ideal Speed and Performance

Using the latest software version ensures that your website runs at optimal speed and top-notch performance. Website response time can be drastically affected by outdated themes and plugins. It is not healthy for your website because visitors lose interest in slow websites. Obsolete website designs cause poor customer engagement and high bounce rates. Try to invest in website upgrades regularly to boost your business and sales.  

Conclusion  

In a nutshell, website upgrades or redesigns are essential because of the constantly changing consumer preferences and browser technologies. Design practices and accessibility standards also continually evolve. It is a myth that you need website design only once because the internet advances so quickly that a thing working six months back might not work now. To expand your business and have non-stop sales, we recommend including website upgrades in your business objectives.

Convex Studio is a digital marketing agency in Hamilton ON,  well-known for its award-winning website design, maintenance, management, and development services. Let us help you with seamless and perfect website upgrades and maintenance. 

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