What are the 3 Major Parts of Digital Marketing?

Are you looking for ways to attract customers? To accomplish that, you need to learn about the three major parts of digital marketing. Digital marketing services refer to a range of services businesses can use to promote their products or services online. These services are designed to help companies reach their target audience, increase online visibility, and drive more traffic to their website.  

The three main components of digital marketing are as follows: 

Attracting People

This involves getting people's attention and making them interested in your products, services and business. You can attract audiences to your business through different methods like search engine marketing, social media, email marketing, etc.  

Users will see your posts when they type in a relevant keyword or use social media to search for products. Search engine optimization enhances your website's online visibility, improves its ranking, and consequently, customers are drawn toward your business. When you appear at the top of search engine results, customers are more likely to trust you.  

Valuable tools to attract online users include relevant keywords, high-quality content, and effective structuring and organizing of your website. Similarly, Social media marketing platforms like Facebook, Twitter, and Instagram are popular places where people spend a lot of time. You can attract people to your social media profiles and drive traffic to your website. For example, you could share posts, photos, or videos that showcase your products or services. Moreover, interact with customers by responding to their comments and messages.  

Likewise, creating high-quality content like blog posts, videos, and infographics can attract people by providing helpful information and building your authority in your industry. By addressing common questions and concerns your customers have, you can establish yourself as a trusted source of information and attract people interested in your business or products. 

Engaging People

Once you have attracted people to your website or social media page, you must keep them engaged. This means giving them valuable information, answering questions, and building relationships. You can do this by creating blog posts, videos, and other content that people find helpful and interesting.  

PPC ads are a way to reach people who are searching for specific keywords on search engines like Google. By bidding on relevant keywords and creating compelling ads, you can attract people actively looking for your product. If you sell running shoes, you might bid on keywords such as"best running shoes" or"buy running shoes online" and display ads highlighting your product's features and benefits.  

In addition to this, you should reach out to influencers to attract their followers' attention. Influencers are people with large followings on social media who can help promote your business or products to their audience. Influencers have the ability to influence the purchase decision of their audience. You can reach new people and build your brand by partnering with relevant influencers in your industry or audience.  

Converting People 

Turn visitors into paying customers. To do this, you need to persuade people to act, such as by signing up for a newsletter or making a purchase. You can use incentives such as special offers, clear messaging, and personalized recommendations to help convince people to buy from you.  

Clear messaging is essential for converting visitors into paying customers through digital marketing. The message should be clear and straightforward so that visitors understand what your business or product is all about. Use simple language and highlight the benefits of your product or service. This can build trust and credibility with visitors and encourage them to act.  

Secondly, special offers can encourage visitors to make a purchase. Offering special discounts or promotions can give visitors a sense of urgency and encourage them to act. For example, you could offer a limited-time discount or a gift with a purchase. This can also help build brand loyalty and encourage repeat customers.  

Thirdly, personalized recommendations can help convert visitors into customers. For example, recommend products that are like what a visitor has already shown an interest in. Data and analytics allow businesses to personalize their recommendations and offers based on visitors' preferences and behaviours.  

Fourthly, having a user-friendly website is essential for converting people through digital marketing. Visitors should be able to find what they're looking for quickly and easily. It is helpful to build trust and credibility with visitors and encourage them to act. A user-friendly website can help engage customers for a longer time and ultimately take action. 

We recommend you check out What is Digital Marketing: Complete Guide.

Outsource Digital Marketing Services

Convex Studio is the top marketing agency renowned for its award-winning digital marketing services. We offer high-performing search engine marketing, search engine optimization, social media marketing, and other services. We can also help you create an attractive eCommerce website store to sell your products and services. Using our top-classes services, you can grow your business by attracting, engaging with, and converting people.