The last time you searched for a recipe or a how-to-do haircut at home or tourist attractions in Ontario on Google. Maybe you noticed that the top result for these searches was a blog article. Blogs are helpful, and people often read these to learn new things. Can your small business benefit from blog posts to interact with audiences? Yes, very smoothly. Creating blog posts is inexpensive and requires little effort. Blogs are diverse topics and themes, and skillfully publishing them can help your business grow. Regularly posting engaging content on your website increases the visibility and credibility of your brand. Publishing quality written blogs and articles on your website is a great way to achieve SEO results.
How a Blog is Different from an Article
The difference between the two writing formats is the style and length. Blogs contain mostly an opinion, and the text includes SEO keywords. Good spelling and grammar enhance the readability and outlook but is optional. The writer follows a casual writing style for blog posts. On the other hand, articles are formal style, sophisticated texts, no opinions are required, research from credible sources and spelling and grammar should be impeccable. Articles usually go under review by an editor before being published in print magazines. However, in recent years few changes have occurred in blog posts. These days blog posts contain more interviews and compelling data to support personal opinions.
Top Benefits of Blog Writing for Your Small Business in 2022
1. Blogs Drive Traffic to Your Website
Internet is a highly evolving space; businesses face a hard time staying relevant and at the top of their game. You are probably worried about how to get new consumers? Sending emails by retrieving emails does not sound polite; it is illegal and expensive. The next idea on mind is probably publishing ads, but that is expensive. So, what to do what to do. The good news is blogging can help you attract new consumers and optimize your site for search engines. One indexed page is increased on your website with each blog post published. An increased indexed page means one more opportunity to appear on the search engine results page (SERP). Blogs provide websites with return on investment (ROI) and increased organic traffic. Beneficial SEO results can be gained through new content and trending keywords. To summarise, blogging drives traffic, promotes the products and services, and builds customers’ trust in your brand.
2. Blogs have the Potential to Generate Leads
Another positive aspect that blogging adds to your business is that it convinces the readers to purchase. Each new blog post adds an indexed page and creates an opportunity to generate new leads. Let us tell you how this works. The traffic-to-lead-conversions happen in the following order: a visitor sees a call-to-action for the product/offer, they click on it, which takes them to a landing page, where they fill a form to obtain the offer/product. Pro tip: Add the lead-generating call-to-action to each blog post on your website. You will see successful businesses add a call-to-action button near the end of the blog. This method is a practical way to turn traffic into leads to gain sales.
3. Maximizes SEO Results
Optimized blog posts make your website visible to people carrying relevant searches in search engines such as Google, Yahoo or others. Search engine optimization is incredibly significant for the success of every online business. It is a marketer’s dream to attain beneficial SEO results. Blogs with a catchy and descriptive name attract new audiences. The title is an optimization tool to target a specific audience. Blogs maximize SEO results when blog posts have user-friendly URLs, avoid speed slowing themes or plugs, and there is no unnecessary code to slug the blog site. Altering font size, adding visuals and audio to your blog posts make your website mobile user-friendly. And a website optimized for mobile phones is no minor achievement – that too merely gained by publishing quality blogs. Blog posts are a tremendous opportunity for small businesses to maximize their SEO success without spending too much money.
4. Blogging Helps with Internal Link-Building
SEO strategy depends on great content and appealing inbound links. Links on a website can be of three categories: internal links, inbound links and outbound links. Internal links add value and inbound links are the most sought-after ones. What are these internal and inbound links? An inbound link, also called a backlink, is a link or mention created by another website to your content/website. Internal links are links from one page on a domain to a different page on the same domain/website. Internal and inbound links are advantageous because: these allow users to navigate through a website, establish an information hierarchy, and enhance the ranking. The more inbound links a website receives – the more is its chances to rank higher in search engines. Inbound links are most valuable when given from an authoritative website and proper anchor text is used.
5. Linking Blog Content to Social Media Improves Your Business’s Discover Chances
You want your local small business to catch more eyes. Social media’s marketing potential is undoubtedly tremendous. Writing blog posts amplifies the benefits when you share on social media accounts. More people get to see your content, this spreads brand awareness free of cost. With each new news article or blog, you enhance the chances of your business’s content being shared on Facebook, Twitter, Instagram, and other platforms. In this manner, you strengthen your social reach and increase traffic to your website. Sharing blog posts on social media provides you with the following benefits: your social media accounts remain relevant, audience engagement, increased referral traffic and improved rankings.
Outsource Blog Writing Services to Convex Studio
To outsource the best blog writing services, consider Convex Studio, an award-winning digital marketing agency in Cambridge, Ontario. Our team of writers write informative, authentic, and SEO-optimized content that can immensely benefit your small business in Cambridge, Kitchener, Waterloo, and Guelph Areas.