What are the benefits of video marketing for small businesses? Probably this question or other relevant thoughts brought you here. First, let's discuss what video marketing is. Video marketing refers to using videos to promote and inform people about a product or service. It boosts engagement on your digital and social channels and gives you a new way to reach out to them. Businesses of all sizes are up against fierce competition. Small businesses, in particular, are continually forced to come up with fresh and inventive strategies to pique the interest of unpredictable customers.
Why is video marketing important for your business in 2022? The pandemic has changed several aspects of business and marketing today. One essential change that came about is people seeking connection more than ever before. People appear to be gravitating to various forms of social media and video material as a source of entertainment, education, and human connection. There's a significant possibility that your target audience is watching videos on social media. Looking at Google Trends might help you figure out if your target audience is using YouTube and, if so, what kind of material they're looking for.
Can You Create Video Content on Budget?
Video creation today is neither too cheap nor is too expensive. In fact, you can record and create videos at low costs. Video content can grow your brand immensely; therefore, it is better not to miss out on this marketing strategy. You can create optimal videos with a DSLR camera and appropriate lighting. But if that is beyond your budget, an iPhone, a mic, and a tripod will do the trick.
Video quality matters but the content of the video does the job. If you are on a low budget right now, this does not mean you will be beaten by the competition. It just means that you need a solid plan, a good script and execution of the video to the best of your ability. You have to stick through all the challenges of video creation, such as fumbles, forgetting lines, poor angles or more. Once you overcome these struggles with practice, you will become better at it.
When making a video, keep the objectives in mind and avoid getting dragged in a million different directions. The title of your video must compliment the internal content. The audience will click your video link for the title, and your content will explain to them why they should choose you. Create material around the services you provide. For example, you want to get more leads. Then, towards the end of the video, include a call to action that encourages viewers to contact you.
Here are Some Reasons/Benefits of Video Marketing for Your Business
Using Videos, Build Trust
Countless people from all age groups watch videos on the internet daily. It seems watching and sharing videos on the internet is the favourite pastime of many people. Consequently, videos get more views compared to other content. It takes only moments before a video gets viral globally. Shared videos on social media platforms such as TikTok, Reels, and YouTube can gain a million views.
First, let's get to know how videos build trust with search engines and signal them that your content is valuable. Video content increases the time spent by visitors on your site. The longer visitors stay on your site, this signals search engines that your content is qualified and of good quality. Since Google now owns YouTube, the amount of influence videos have on your search engine ranking has increased significantly.
Testimonials are an excellent approach to gaining a potential customer's trust in your company. Video communication is more open and honest than a written message. Video testimonials give you a leg up on the competition, and your future consumers can feel it. There is a massive chance that a short video of a past client highlighting their great experience with your company convinces many visitors to become your customers.
Help you Stand Out and Generate Conversions
Video advertising helps you stand out from the crowd for sure. What more it can do for your business is to get you higher conversions. Give your viewers a reason to trust you more than others. Online users have difficulty distinguishing between brands when searching for a service or product.
People have become so used to seeing written web content that they skim through it. Graphics and especially videos on your landing pages can influence visitors to purchase.
Use video advertising to explain your products and services to potential buyers. Creating a marketing video doesn't have to be only about selling your product. You can use it to spread brand awareness. You can use video to educate your audience and tell them why they choose your product over competitors. Video helps explain complex matters. You can use videos to explain anything and everything to your consumers.
Improves Social Media Engagement
You can use video to generate leads and sales for your company by posting it on your website, in emails, and on social media. Videos on social media can miraculously increase engagement on your social media posts. Videos stand out to eyes scrolling on social media accounts. One of the most influential factors driving video in content marketing is video preference.
Additional features on social media channels like Facebook and Instagram encourage video content. Facebook has launched 3600 Video and Live Video to promote video posting. Similarly, Instagram provides stories with 60-second video features, and Twitter offers Periscope. The purpose of informing you about all these is to encourage you to create and post videos. Doing it will benefit your business in many ways.
One keynote video marketers should consider is that humans share and like emotions, not facts. It is vital to add emotions and values in your video alongside facts and information. Video content is not only an excellent learning tool, but it is also easy to consume. Some consumers find it hard to devote time to reading lengthy product descriptions or researching services in depth. The modern customer expects to see a product in action before purchasing it.
Conclusion
If video marketing is not already a part of your marketing plans, add it because consumers prefer videos. A bonus tip for you is to add videos to your email marketing campaign. It will increase the click-through rate. The best part about video marketing is that it doesn't have to appear like a Hollywood production to be effective. Any video with understandable audio and visual content can increase conversions.
Outsource to Convex Studio
Convex Studio, Cambridge provides the best video production services in Cambridge ON. We also offer green screen and video editing services. Work with our professionals to take your marketing to higher levels of success.
