Convex Studio

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Give us a call: 1 (800) 949-1830

Frequently Asked Questions

Have a question about digital marketing? We’ve tried to answer the most common questions below. If you don’t find the answer you’re seeking here, please contact us.

Social Media

How much does social media management cost?

The reason it varies so much is that it depends on how many posts you need a week (or a day!) as well as how many platforms we’re managing. Our social media management costs include a one-time setup fee, our monthly management fee, an account manager, and a recommended advertising budget.

A full-service social media marketing company offers various services that complement the service including website design, social media advertising, social media management, email marketing, PPC, SEO and other online marketing strategies.

The goal of social media marketing is to put strategically crafted social media posts, social ads, and other content in front of people where they already spend their time on social media. As a result, your business gets valuable, extensive, and targeted exposure.

By effectively leveraging social media marketing, you can maximize your reach, qualified website traffic, and conversions.

The goal of social media marketing is to increase brand awareness, build a targeted following, drive website traffic, and increase sales. Using social media marketing to establish a brand and online presence for small businesses and entrepreneurs allows them to reach their target audience on platforms where they are already scrolling.

Digital marketing refers to all of the different digital marketing methods such as social media marketing, SEO (search engine optimization), PPC (pay per click) ads, email marketing, and content marketing.

As part of digital marketing, social media marketing falls under the umbrella.

As you can see, social media marketing is only one part of a larger digital marketing strategy.

Statistics speak for themselves! Having an effective social media marketing strategy is indeed crucial to growing your brand and revenue. In other words, an effective social media strategy goes beyond publishing posts and setting up social ads. Your content needs to be fresh, targeted, engaging and tailored to your brand.

The goal of SEO is to have your website rank higher in search engines like Google. Google considers hundreds of ranking factors when choosing which websites to rank first, and social media is among them. The more social media backlinks you receive from people sharing your content and talking about your business, the more importance Google gives to your website.

Creating an effective social media marketing plan starts with targeting the right people from the beginning.The idea is to convert your audience into paying customers. So if done correctly, yes you can expect ROI for your social media spend.

Followers, engagement, website traffic, and conversions are some of the key performance indicators we analyze. In the long run, all of these metrics affect sales. This will increase monthly, and we will track our progress to see how well this is working for you.

You will see growth on Facebook based on advertising and how effective your social campaigns are. Our clients normally see an organic increase of 50-200 followers every month on Twitter, Instagram, and Pinterest. It also depends on the monthly package you choose. The more time you invest into social media the more followers you can expect.

We offer initial contract terms of 6 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at any time with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.

There is a one-time setup fee. It is primarily for getting you set up on our end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We will also set up any necessary advertising accounts for you. Sometimes this fee is waived for specific packages.

Contact us if you are ready to get started. We will help you identify the best course of action and prepare a proposal for you. We will send you a contract as soon as your approval has been received.

A social media account manager will be assigned to you. It is likely that this individual has worked with clients in your industry and has experience in social media marketing. Your main point of contact will be this person.

We will send you a questionnaire to learn more about your business. Once you have completed the questionnaire, we will schedule an onboarding call with you to discuss it and any additional questions you may have about your business. We will further research and develop a social media strategy specific to your business after the kickoff call.

We learn more about your content preferences by completing the questionnaire. We will specify the content approach we will use for your business in the social media strategy we develop for you. We will begin developing your social media posts in a content calendar if you approve of this approach. All content will be reviewed by you before it is published on your social media profiles.

No, you do not have to provide us with content. However, if you have content, we would be happy to use it. This includes company photos, pdfs and more.

We can grow your followers organically and through paid methods. By implementing multiple techniques organically, we can avoid spending money on advertising. An advertising budget is required when using a paid approach.

Yes, your social media account manager will monitor the pages for comments, messages, and reviews. We will respond if we know the answer to the question or comment. In the event we do not know the answer, we will contact you by email.

Following and engagement typically increase within 30 days after our clients begin using our services. Every month, the results should keep improving.

To see a noticeable impact on conversions, we recommend that clients use this service for at least 6-12 months. Our social media management service primarily focuses on developing your brand’s followers, engagement, and word-of-mouth. Using our paid social advertising services can help you drive conversions in the short term.

Reputation Management

What is an online reputation management?
Online reputation managment is a service that looks for negative reviews and feedback about businesses and people. We make every attempt to correct the negative information by getting it removed or strategically responding to it. A positive reputation helps to improve search engine results for people and companies.

Online reputation strategists devise and execute programs that improve search engine results for people and companies.

Reputation management involves the monitoring of the reputation of an individual, business or brand on the internet. We primarily focus on search engines like Google and others to remove or correct negative information. We also focus on various social media platforms such as Facebook, Linkedin Instagram, Twitter, Youtube, and more.

Since customers are constantly searching the internet for reviews online long before they visit your store or business, managing your online reviews is crucial. Due to the impact that online ratings and reviews have on a customer’s decision-making process, the way you handle these factors is a key factor in getting new customers.

It is important to respond to both positive and negative reviews. Not only will your customers read the review, but also your response to the review. It provides a platform to showcase your true brand and balances a poor review.

PPC

What type of results can I expect from PPC?

Our key performance indicators are website traffic and conversions. We will evaluate how much traffic your website receives, and how many of those people actually convert.

The amount of traffic each month varies. It depends on two factors: 1) how effective we make your campaign; and 2) what your advertising budget is. We can generate more results for you if we have more fuel in the tank.

Also, the number of conversions can vary. From our ads, we can track your conversion rate. This will allow us to gradually improve our ad campaigns based on performance data. We believe that your conversion rate will go up as a result of this.

It is important to note, however, that there are external factors that impact conversions that we are unable to control. Pricing, product quality, website design, and the market in which you compete are all included in this.

Google advertising can be expensive. You pay each time someone clicks on your ad since they use a pay-per-click model. These visitors are usually high-quality, however. It is often worth the cost of advertising to people who are looking for your goods or services.

For our clients, we recommend taking into consideration the average customer lifetime value. Determine how much you will be willing to spend to obtain one customer once you understand this. We believe that an experienced paid search manager can help boost your brand awareness while acquiring new customers at a profitable rate.

Content is not required from you. However, if you have content, we are more than happy to use it. Your PPC manager will create ads that are unique to your brand. We have access to stock photography, simple design software, and relevant news sources. If needed, we can also provide photography and videography services. We will create advertisements that engage your audience.

We will send you a questionnaire to learn about your business. After you have completed the questionnaire, we will schedule an onboarding call to discuss it and any additional questions we may have about your company. The research and strategy development process begins after we have the kickoff call.

Definitely, your PPC manager monitors your ad campaigns on a daily basis. If your ads are not performing well, we will pause them and tweak your campaign.

Websites

Can you accept multiple forms of payment?

Yes we can.

Your customers will feel more secure when they’re sending their personal information to your site with an SSL certificate, knowing that their information will be encrypted as it is transmitted. SSL certificates are required for e-commerce websites, so sites without them tend to suffer high abandonment rates. Revenue can be lost, customers are unhappy, and reputations can be damaged.

The concept of responsive design is founded upon the idea that design and development should be responsive to the user’s environment and behavior based on the environment, platform, and screen size. A combination of flexible layouts and grids, images, and intelligent CSS media queries make up the practice. The website should switch automatically to accommodate variations in resolution, image size, and scripting capabilities as the user switches from a laptop to an iPad.

You get what you pay for. Usually, the cheapest price results in the worst results. Isn’t your business worth the investment? Your Website is the face of your business, the image you present to the Internet. In addition to the front-end, your site functions properly because a lot is going on in the back end. Your business will have a better chance of success if your Web site is built using the latest technologies, is search engine compatible, and appears correctly in a variety of browsers. Convex Studio provides the skills, knowledge and expertise that can only be gained through years of hands-on experience.

The design of all our sites complies with search engine guidelines and is search engine-friendly. In the long run, you should re-evaluate your website as the search engines’ rules and algorithms change over time. You will want to be sure that your website remains up to date and complies with new rules, etc.

It is very helpful if you are able to provide us with all your text and photographs in an electronic form  It is highly recommended that you provide us with your content in Microsoft Word documents. If this is not possible, we can help try to get your information from your old website.

You get what you pay for. When you buy cheap hosting, you get cheap hosting. Cheap hosting comes with poor tech support, resources and reliability. When our clients have a problem with their hosting or emails, our tech support gets it resolved usually in less than an hour. Our price is very competitive with other quality providers. Our hosting provides more memory (RAM), Cores, and hard drive space than others. Our hosting packages are not shared with thousands of other websites. Get a quote on hosting today. Prices as low as $200.00 a year. 

AMP stands for “Accelerated Mobile Pages.” This means that your website will be blazing fast on mobile devices. It is an Open Source Framework that was launched as a joint initiative by Google and several other technology and publishing companies. With AMP, it is possible to create simple mobile websites that load almost instantly. We highly recommend it.

That depends on your budget and needs. Our customers have seen amazing results using AMP, especially for mobile searches.

The appearance of some elements on your website may be affected by the browser, screen resolution setting, and individual computer settings and toolbars used by your visitors. Sites are designed with this in mind and are preview in several browser types and resolution settings before publishing. Technology changes over time, so eventually all websites will have to be reevaluated.

We do. Whether you want to retain your company’s corporate style or if you want to create a new image for your business, we can redesign it. Do you need a website redesign? We will give you a free website evaluation to show you how to take advantage of the latest web technologies.

We do not do monthly hosting services. Hosting is prepaid annually. Our rates start at $200 + hst.

Yes, we do daily backups.

SEO

How much does SEO affect your business?

Every day, Google receives billions of searches. Nowadays, most people rely on search engines to find what they are looking for. The vast majority of people gather information online about products, services, people, brands, or solutions to their problems. That is evident from these numbers.

Yes! Many of these people visiting your website for the first time are using search engines as a tool of discovery. In addition to search engine traffic, you will see increased traffic from other channels as well (email, social media, etc.).

To understand all of the websites in their index, search engines consider three primary factors: authority, relevancy, and crawlability. In the world of SEO, it is all about making your website more apparent to Google so that you start ranking for the most valuable search terms for your business.

Getting your site linked to by another authoritative website in your industry is a great way to improve its authority. Your website is considered more trustworthy by Google if you have links to other websites that point back to you. Search engines consider how many backlinks you have and how trustworthy these websites are.

No, it’s not a good idea and can cause you harm if caught. Instead, focus on creating exceptional content and run link-building campaigns focused on getting relevant bloggers to link to your content.

NO! However, you can do it yourself if you have lots of time. Like any profession, you will always see better results when you get some SEO experts to help.

Did you get a random email from some SEO expert saying that your website can’t be found on the first page of Google or your website is full of errors. Express caution with spam emails. Some of these emails are from Organized Crime in India targeting businesses that don’t understand how SEO works. They target businesses that are desperate for results and are driven by saving money. That’s the recipe for getting ripped off.  Some people learn a hard lesson after sending money to start the project and never hear back. It’s a total gamble when you trust an email from a spam bot. Why not support local businesses instead.