An article just published by the Search Engine Journal titled "Google Cautions Against Guest Posting – This is What’s Really Going On" states that Google not only frowns on guest posting for links but has been devaluing them for the past several years. He also said that Google has years of data for training algorithms to catch and devalue guest post links so that they don’t help a site rank better. He also wanted to save the SEO community from wasting time and money trying to rank with a technique that largely does not work. https://bit.ly/2UTeF3s
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Are you letting down your customers during this COVID-19 pandemic?
With so much uncertainty, customers are looking for answers to their questions. For many businesses that we have talked to, they agree that they are not doing enough. This is an opportunity where you can excel in your business online by building trust by answering their questions. Since July 2018, Google uses E-A-T as part of their guidelines. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Building authority is more important than ever for SEO and ranking. That's why managing your online brand presence is essential. Here is some free advice. - Update your Google My Business page - Update your schema - Monitor Google Search Console - Watch for Social media mentions - Answer questions and inquires Need Help? Call the digital marketing experts at (800) 949-1830 for a free consultation.
Making rash decisions may cost you more in the long term
Your competitors all agree that you should cancel all your digital marketing efforts, including all advertising, SEO, website upgrade, and social media efforts. They all support you 100% percent. At Convex Studio, we think that it's not in your best interest to cancel your digital marketing efforts. Making rash decisions may cost you more in the long term. This is especially true for serious business owners that have already invested in an online marketing and SEO strategy. Please take the time to consider how much it will cost you to rebuild your positioning when things get back to usual. This may be a good time for anyone serious about taking the lead in ranking to consider investing in a solid SEO strategy. Call the digital marketing experts at (800) 949-1830 for a free consultation.