NEWS & ANNOUNCEMENTS


Google Bert Update October 21 2019, What this means for Local SEO

Google made the most significant update to its search algorithm in five years on October 21, 2019, for English-language queries, including featured snippets. The BERT algorithm will help better understand the intent behind users’ search queries, which should mean more relevant results. BERT, which stands for Bidirectional Encoder Representations from Transformers, will be used to help Google better discern the context of words in search queries. This will impact 10% of searches. This update is likely to have some impact on your brand’s organic visibility and traffic. BERT allows the language model to learn word context based on surrounding words rather than just the word that immediately precedes or follows it. Optimizing now means that you can focus more on good, clear writing, instead of compromising for keywords. If your website is full of useful information, you’ll see more organic impressions, clickthroughs, and backlinks to your content due to the BERT update. Maybe it's time to look at your Local SEO strategy? Call Convex Studio at 1 (800) 949-1830 for a free consultation. 
https://www.convexstudio.ca/search-engine-optimization.html
#BERT #GoogleBert #ConvexStudio #AlgorithmUpdate
#Google #OnlineMarketing #SEO #SmallBusiness #LocalSeo #Marketing #SmartRMarketing #SEOStrategy #DigitalMarketing #Help


News Story Tuesday, November 12, 2019

Are you thinking of buying for some high authoritative backlinks to boost your SEO?

Are you thinking of buying some high authoritative backlinks to boost your SEO? You better be careful! Most of the time, this is a scam connected to a PBN (Public Blog Network). Google and Bing algorithms can detect these kinds of backlinking schemes. On November 4, 2019, Bing announced more new link penalties focused on taking down private blog networks (PBNs), subdomain leasing, and manipulative cross-site linking. In some cases, you could find yourself getting a manual penalty or even blacklisted. You might feel frustrated that some of your competitors have been using spammy PBN link-building techniques for years to boost their rankings. Their black hat tactics will eventually catch up to them when their website gets demoted, deindexed, or more. When this happens, your site will have the advantage. Who's doing your outbound SEO? Are they using backlinking techniques that will cause your website trouble down the road? Avoid buying backlinks from spammers on Fiveer and other backlinking scheme websites. Save your business the headache of wasted money, resources, and time. Quality backlinks take time to build and will get you better results over time. It's about quality or quantity. If you're looking for local SEO help, contact Convex Studio for a free consultation. Call us at 1 (800) 949-1830 to set up an appointment. https://www.convexstudio.ca/search-engine-optimization.html
#ConvexStudio #SEOScams #Backlinking #PNB #Backlinks #Bing #Google #SERP #OnlineMarketing #SEO #SmallBusiness #Marketing #SmartRMarketing #SEOStrategy #BlackhatSEO #DigitalMarketing


News Story Friday, November 08, 2019

Are you struggling with your online marketing?

Are you struggling with your online marketing? Check out our latest blog called "Six Reasons Why Online Marketing Doesn't Work in 2019" See my opinion on our some small businesses fail at online marketing. Click the link below for the full scoop. https://www.convexstudio.ca/article/20/six-reasons-why-online-marketing-doesn-t-work-in-2019.html
#OnlineMarketing #MarketingFail #ConvexStudio #WebsiteDesign #OnlineAdvertising #SEO #websites #CambridgeMarketingAgency #CambridgeAdvertisingStudio


News Story Monday, October 28, 2019

It's been a great month winning awards. We want to thank everyone that nominated and voted for us.

WooHoo! We won two awards from The Waterloo Record Readers Choice Awards 2019. It's been a great month winning awards. We want to thank everyone that nominated and voted for us. We came in 2'nd for Best Advertising / Marketing Agency and 3'rd for Best Web Services / Design. If you want to work with one of the hardest workers in the area, I invite you to call Convex Studio at (800) 949-1830 or visit our website.
#ConvexStudio #BestAdvertisingAgency #ReadersChoiceAwards #ReadersChoice2019 #WaterlooRecord #Advertising #OnlineMarketingHelp #BestWebDesign #BestWebServices #OutsourcedMarketing #MarketingAssistance #NewWebsite #MarketingStrategy #Convex #StrategicMarketing


Check out our latest video about website envy!

Check out our latest video about website envy! Some businesses get extremely jealous when they find out that their competitor has upgraded their website, and it looks more professional then theirs. The reason why a website is so important is because it establishes credibility for a business. It's the place where new prospects decide if they want to do business with you. Your website represents your business, brand, reputation, and quality of product or service that you are selling. If your website looks out of date, you could be sending out the message that you don't care. Website upgrades don't cost a lot and are a great investment. The best time is now to consider upgrading. Convex is looking for a couple of businesses that would like to upgrade their website. Our main objective is to showcase our skills in your success. We provide easy and affordable payment plans designed to get you the most quicker. Call us at 1 (800) 949-1830 or visit our website for our prices. 
#ConvexStudio #WebsiteEnvy #WebsiteUpgrade #WebsiteDesign #AMP #Mobile #OnlineMarketing #Website #websiteservices #SmartRMarketing #marketinghelp #websites



WOOHOO, WE DID IT!

WOOHOO, WE DID IT! We are now listed as one of the Top 3 Advertising agencies in Cambridge, ON. We won due to providing consistent, high-quality service in your area of business. ThreeBestRated® review team approved our business listing using our rigorous 50-Point Inspection, which includes everything from checking reputation, history, complaints, ratings, nearness, satisfaction, trust, cost, and general excellence. Another great reason to work with our agency. Call us at 1 (800) 949-1830 to set up a free consultation.
#ConvexStudio #BestAdvertisingAgency #Advertising #OnlineMarketingHelp #OutsourcedMarketing #MarketingAssistance #MarketingStrategy #Convex #StrategicMarketing


Using social media to its full potential

Are you using social media to its full potential for your business? There's more to social media than Facebook and Linkedin. Many local businesses aren't leveraging other social media channels to amplify their business and brand. Sadly, they could be losing out on new opportunities. Your business name should be everywhere that people look. For example, take a Professional Landscaping Company that only has a Facebook and Instagram account. They are missing out on the 250 million people that use Pinterest every month. Pinterest reaches 83 percent of women aged 25-54. Women use Pinterest for ideas and could be the decision-maker. Convex Studio is currently looking for some businesses to work with that are serious about creating a network to sell directly too. We have social strategies that will amplify your business. Learn more by calling us at (800) 949-1830 to set us a free consultation. We have packages that will accommodate almost everyone's budget.
https://www.convexstudio.ca/social-media.html
#NetworkSelling #NewLeads #SocialMediaManagement #SocialMedia #Convex #ConvexStudio #SocialMediaStrategy #Strategy #SocialMarketing #Wedosocialmedia #socialmediaconsultant #OnlineStrategy


We are not sure that some small businesses understand how critical reviews are for their business.

We are not sure that some small businesses understand how critical reviews are for their business. Watch this video on how average people look for a contractor on Google. I have heard from so many businesses that say word of mouth is mainly how they get their business. It's surprising how many small businesses don't care about their online reputation. Unanswered negative reviews send a clear message to your prospects that you don't care, and they should stay away. If you don't have a Google My Business account, then you are losing out, and giving away your potential leads to your competition. Local SEO includes Google My Business. Convex Studio provides reputation management services that are built to send a positive message to your prospects. We will answer all negative reviews constructively, offering your business another chance to get the prospect's interest. Learn more here. https://www.convexstudio.ca/

#GoogleMyBusiness #GMB #SocialMediaManagement #SocialMedia #convex #ConvexStudio #SocialMediaStrategy #strategy #seo #smo #Wedosocialmedia #socialmediaconsultant #onlinestrategy #WebsiteDesign #WebsiteDevelopment #websiteServices


Lost another customer to the competition?

Lost another customer to the competition? Maybe it's time for a new marketing strategy. Unfortunately, some businesses have become complacent and are failing to adapt to change.
Competitors are investing in new marketing strategies that are designed to steal your customers and market share. The results of doing nothing while your competition advances can be catastrophic for your businesses. Here's a list of some well-known companies that failed to adapt to change.
- Blockbuster, which was crushed by Netflix
- Kodak, which lost track of the digital era
- Sears, which lost immense market share and went out of business in Canada.
- Yahoo, which fell asleep when Google was inventing the way we search.
Convex Studio can help you with a new marketing strategy to give you a competitive edge against your competitors. Call us at 1 (800) 949-1830 or visit our website for more information.

#ConvexStudio #Complacency #NotAdapting #MarketingHelp #OutsourcedMarketing #MarketingAssistance #MarketingStrategy #ConvexStudio #StrategicMarketing


News Story Wednesday, October 09, 2019

Great photos sell people on wanting to try a local restaurant.

Great photos sell people on wanting to try a local restaurant. Kudos to some of the restaurants in the area that are actually posting some amazing photos on social media. Some of us have personally driven out of our way to visit restaurants because of their great photos. Most people, when looking for a restaurant, will do a little cross-checking on social media. If you are a restaurant owner, we highly recommend getting some professional food photos of your top-selling dishes. Professional food photography doesn't cost a lot. Consider it an investment in finding new customers. If you are interested in food or product photography, contact Convex Studio at (800) 949-1830 for a quote.
#ProfessionalPhotography #FoodPhotography #Restaurants #NewRestaurants #Food #ConvexStudio #SocialMediaHelp #LocalRestaurants #MarketingHelp #DigtialMarketing #GreatPhotos #SocialMediaManagement


News Story Monday, October 07, 2019

Are you having issues trying to get your company's social media off the ground? Here are some common social media mistakes that many busines

Are you having issues trying to get your company's social media off the ground? Here are some common social media mistakes that many businesses make.
1. Posting boring content
2. Not optimizing posts
3. Not Engaging with customers/followers
4. Ignoring all reviews
5. Avoiding, deleting, counterattacking negative comments
6. Not being regular
7. Not tracking your results
8. Giving the task of social media management to someone without experience.
When you do social media the right way, it can have enormous potential for building your brand, reputation, and network. Consider working with Convex Studio to leverage your social media as a lead generation tool. Call us at 1 (800) 949-1830 for more details. http://bit.ly/2oWLXl0
#SocialMedia #SocailMediaManagement #SMO #SocialMediaStrategy #ConvexStudio #Outsourcing #BuildingYourBrand #ReputationManagement #Waterlooo #Kitchener #Cambridge


News Story Friday, October 04, 2019

Imagine losing out on landing your biggest client because you don't have a website. Sounds stupid, doesn't it?

Imagine losing out on landing your biggest client because you don't have a website. Sounds stupid, doesn't it. That happened to someone I know. They were trying to land a well-known company that they met at a tradeshow. Everything went amazing until the prospect did some cross-checking. After several follow up calls, he finally got the answer that he didn't want to hear. The prospect decided to go with someone else aka his competitor. The prospect also gave an honest answer by saying, "They didn't think that they took their business seriously." I asked him what this cost him? He replied, "Hundreds of Thousands!" After that experience, he went all out on a website and marketing strategy. Sadly, there are still some businesses out there with no website or marketing strategy. Having a website establishes credibility for your business.
https://www.convexstudio.ca/
#ConvexStudio #BadBusiness #BusinessDecisions #Websites #ResponsiveWebsites #ProfessionalWebsite #AmpWebsites #UpdatedWebsite #UpgradeWebsite #OnlineMarketing


News Story Monday, September 30, 2019

We recently had a customer inquiry that said that she needed some SEO help.

We recently had a customer inquiry that said that she needed some SEO help. After asking a few questions, we learned that she previously went with an SEO firm from overseas to try to get a better ranking. Everything started when she got one of those spam emails with the subject line "1st page of Google." Well, she ends up contacting them, they promised her the world, and she sends them the money. After six months, Google blacklisted her website, and she was no longer found in the search results. She complained that she was out of thousands of dollars and she will never again do business with someone that sends her a random spam email. She asked if we can help undo the mess that she got herself into. We ended up turning down the business. The moral of this story is there are no shortcuts when it comes to Organic SEO. It takes time and commitment to build your online presence. Don't trust random spam emails from people claiming to be SEO experts. Do SEO the right way by calling 1 (800) 949-1830. 
#ConvexStudio #SEOScams #SEOEmails #Google #SERP #OnlineMarketing #SEO #SmallBusiness #Marketing #SmartRMarketing #SEOStrategy #BlackhatSEO #DigitalMarketing


News Story Friday, September 27, 2019

Calling all businesses, don't get scammed by Google impostors looking for suckers.

Calling all businesses, don't get scammed by Google impostors looking for suckers. Does your business get several phone calls a week from an automated voice asking you to verify My Google Business listing? The voice tells you to "press 1 now to verify your google business listing press 7 to remove yourself from the verification system." It's not Google calling your business! It's a scam, Google doesn't call your business for free listings. Do not give any information to them and just hang up. Unfortunately, this scam is mostly from people oversea's that prey on businesses that are lacking knowledge about Google services and the internet. If you need help with your Google My Business Listing, website, SEO or digital marketing in general, call Convex Studio at 1 (800) 949-1830. We can help and we are local.
#ConvexStudio #GoogleMyBusiness #SEO #LocalSEO #GoogleMaps #OnlineMarketing #Websites #BestWebsiteDesign #Google #FakeGoogle #GooggleScam #GoogleImpostors


Watch our favorite ad for click fraud. What are you doing about this?

Watch our favorite ad for click fraud. What are you doing about this? Unfortunately, click fraud will waste 20% of PPC advertising budget. Competitors and bots may be clicking on your ads and wasting your advertising budget. Doing nothing about this issue won't get your money back. I highly recommend using ClickCease™ Google Ads click fraud protection software. The best package is the standard one over the basic because the software automates excluded invalid IPs and blocking fake clicks, saving you time and money. Sadly there is no click fraud solution for Facebook advertisers. With over 2.2 billion fake accounts in the first quarter of 2019, I can't imagine how much money was lost due to fake impressions and clicks. Add a ClickFraud solution to your Google Ads strategy. Click this link for special pricing and more info. http://bit.ly/2mS2FB5
#ConvexStudio #ClickFraud #PPC #BestMarketingAgency #CambridgeMarketingAgency #AdvertisingAgency #strategy #Socialmediaconsultant #OnlineStrategy


News Story Tuesday, September 17, 2019

Want a new online marketing strategy to help your business?

Want a new online marketing strategy to help your business? Call Convex Studio at 1 (800) 949-1830. Outsource Convex Studio to be your marketing department for your business. We can manage all tasks related to marketing. We have different packages to accommodate your budget. 
#ConvexStudio #BestMarketingAgency #CambridgeMarketingAgency #CambridgeWebDesign #AdvertisingAgency #socialmediastrategy #strategy #seo #smo #Wedosocialmedia #socialmediaconsultant #onlinestrategy #WebsiteDesign #WebsiteDevelopment #websiteServices


News Story Thursday, September 12, 2019

Good news for advertisers using platforms like YP, Yelp and other platforms!

Good news for advertisers using platforms like YP, Yelp and other platforms! Search Engine Journal reports that Google is evolving the no-follow link attribute and introducing additional attributes to help Google understand the nature of links. The two new link attributes joining rel=“nofollow” are:
1. rel=“sponsored” which is for advertising, sponsorships or similar agreements.
2. rel=“ugc”: Identifies links that appear within user generated content
As of now, many of these platforms don't pass on any link juice because they use no-follow attributes on their links. If these platforms add the new link attributes to their links on your profile, Google will decide which links to exclude as ranking signals. No-follow tags will work the same as always up until March 2020, at which time it will also be treated as a hint.
#nofollow #Google #SearchEngineJournal #ConvexStudio #YP #Yelp #OnlineAdvertising #OnlineStrategy #SEOStrategy #MarketingExpert


News Story Thursday, September 05, 2019

WooHoo! We made it to the top ten Best Advertising Agency and Best Website Design for The Waterloo Record Readers Choice Awards.

WooHoo! We made it to the top ten Best Advertising Agency and Best Website Design for The Waterloo Record Readers Choice Awards. We would like to thank everyone for nominating us. Now we need your vote to win. Please click on the link below and pick Convex Studio Ltd from the list. Your help would be appreciated and I thank you in advance. Best Advertising Agency
http://bit.ly/2k67llQ
Best Website Design
http://bit.ly/2khweLv
#ReaderChoiceAwards #Vote4Me #AdvertisingAgency #ConvexStudio #WebsiteDesign #BestAdvertisingAgency #BestWebsiteDesign #Waterloo


News Story Tuesday, September 03, 2019

How much money are you losing to Click Fraud?

How much money are you losing to Click Fraud? Your ads are getting clicked on by bots, competitors, and click farms. They destroy your conversion rate and prevent you from getting the quality leads that you need to grow your business. One major issue with Google Ads is that they treat click fraud activity with a fairly standard approach. It is said that 5 to 10 clicks on an AD can be normal behavior before it's detected as an invalid behavior. Consider how much money is wasted when the fraudulent clicks outsmart the algorithm? Does the person in charge of your Search Engine Marketing (SEM) have a strategy to prevent click fraud? If not, call Convex Studio at 1 (800) 949-1830 for our SEM Services and Click Fraud Strategy. https://www.convexstudio.ca/sem-seo-services.html
#ConvexStudio #ClickFraud #PPC #BestMarketingAgency #CambridgeMarketingAgency #AdvertisingAgency #strategy #Socialmediaconsultant #OnlineStrategy





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