Have you ever heard of Google Business Profile SEO? It’s like a unique tool for businesses online. Let’s talk about why it’s important, using the story of a company we worked with as an example.
What Happened?
We helped a company get more customer calls and inquiries after redesigning their website and adding their Google Business Profile listing. During this time, they got lots of calls. But then, they got some negative reviews because of an angry customer and his network of friends. These bad reviews made customers not want to call them, even if they appeared at the top of Google search results.
So, they asked us for help again. We offer them our reputation management services. We saw that the negative reviews were the problem. We told them to try and get ten new positive reviews for their customers. Guess what? When they got more good reviews, more people started calling them! The good reviews buried the negative reviews. We also reported the fake reviews to Google and had them removed.
Why Are Reviews Important?
Think about it: If you’re searching for a landscaper to fix your garden and you find three companies:
- One with a medium rating but many reviews.
- One with a good rating and a fair number of reviews.
- One with an excellent rating but only a couple of reviews.
Which one would you pick? Most people would choose a company that has both good ratings and many reviews.
What You Should Do
If you have a business, remember:
- Make your website and Google listing look good: Update them regularly. Add as many SEO keywords to your services.
- Ask for reviews: If customers liked your work, ask them to leave a review.
- Answer the reviews: It’s good to reply to people’s comments, even if they’re not all nice.
To end, Google Business Profile SEO and good reviews can help people see your business and trust it. So, make sure you pay attention to them. If you do, you might get more calls and customers, just like the company did! Need help with Digital Marketing, context Convex Studio today.