You’re in the right spot if you’ve banged your head against the wall trying to figure out why your blogs or content are nowhere near Google’s front pages. By the time you’re done reading, you’ll know how to kick-start your SEO strategy for blogs and ensure you’re not just shooting in the dark.
Let us explain why this is important before we proceed. We have helped many companies and entrepreneurs get more bang for their buck or words. Why? Because stumbling over what to say, especially in your SEO content, shouldn’t hold you back from making sales.
First Things First: Keywords, Baby!
Let’s get the ball rolling with keyword research. There is no SEO strategy without keywords. To kick things off, list words that relate to your topic. For instance, if you’re blogging about fitness, words like ‘workout,’ ‘diet,’ ‘health,’ and so on should make it to your list.
Don’t worry about getting too fancy. Long-tail keywords, just longer phrases that folks search for, can also be helpful. We use tools like Semrush for this step. These are favourites in my SEO toolkit, and they’re a great starting point for anyone looking to up their game without relying on an SEO Services Company.
Picking the Right Keywords: It’s All About Balance
So you’ve got your list. Good on you! But hold your horses because this list can quickly become a hot mess. You’ve got to be choosy here.
You want to pick words people are searching for but need to be more popular that you’d have to fight off every other blogger and their grandma to rank for. We typically aim for keywords searched 200-5,000 times a month. Not too hot, not too cold, just right! This is where an SEO Services Company could help, but it’s entirely doable on your own.
Digging Deeper with Tools: You Gotta See the Numbers!
Remember those tools we mentioned earlier? It’s time to bring them back into the picture. The SEO world loves throwing around terms like ‘Search Volume’; honestly, it sounds more complicated than it needs to be. All you’re looking at is how often people search for this monthly keyword.
So, what’s a good number? Anything too low (like 20 monthly searches) will do you little good. Conversely, anything too high (think thousands upon thousands) might need to be more ambitious for the little guy. This is especially true if you’re not working with an SEO Services Company with all the bells and whistles for complex SEO strategy planning.
The Nitty-Gritty: Crafting Your Content
Alright, so you’ve got your keywords, and you’ve looked at the numbers. Now what? It’s time to put pen to paper—or fingers to keyboard—and start writing. But remember, it’s not just about stuffing your blog post with keywords like a Thanksgiving turkey.
Your content needs to provide value. It’s got to answer questions and solve problems. You can and should strategically place keywords throughout the blog, but remember your audience. They’re the ones you’re writing for. So before you even think of hitting publish, make sure your post is SEO-friendly and reader-friendly.
And Finally, The Cherry on Top
Here’s a bonus tip: keep an eye on your analytics. Google Analytics can show you what’s working and what’s not. If something’s not hitting the mark, it might be time to call in an SEO Services Company or switch up your strategy. Consider using Convex Studio for a solid SEO plan.
Up for a Challenge?
Before we wrap this up, how about a little challenge to get you on track for a better SEO strategy? Spend 15 minutes today researching keywords for your next blog post. Trust us, it’s 15 minutes well spent.
So there you have it! A simplified guide to improving your SEO strategy and ensuring your blog posts don’t get lost in the internet abyss. Good luck, and may the SEO odds be ever in your favour!