Would you like to get more visitors to your website? Small businesses usually strive to get more traffic to their online websites. So, how can you get more website traffic? Fortunately, several strategies can be used to create a good reputation for your brand and increase site traffic. You need to understand the purpose of these techniques and then choose one best suited to your business needs. Link building is one of the most effective methods of increasing your website’s referral traffic.
What is Link Building?
Link building is one of the best ways to increase your website’s authority and referral traffic. Building links is getting other sites to link back to your business website. Being a small business owner or a marketer, you can benefit from link-building and establish a strong presence for your business.
What does a Good Link Building Technique Do for Your Business?
This SEO tactic signifies to Google that your website has quality resources worthy of citation. Therefore, websites with more backlinks earn higher rankings on search engines. However, you should use link-building tools carefully; otherwise, spammy links can damage your brand reputation.
Impact of External Links on Your SEO Strategy
External links have a direct impact on your domain authority. It is up to you whether you make this impact negative or positive. A lot of backlinks for your website are good if they originate from relative and quality websites. For instance, if you have an incoming link from a reputable organization, it will elevate the credibility of your content and the Google ranking of your website.
Things to Avoid in Link-Building
Your techniques decide whether your link-building campaign will positively or negatively affect your website ranking. Try to avoid the following mistakes while designing a link-building strategy.
Avoid Bad Neighbourhood
It is easy to say that avoid building links in a bad neighbourhood, but doing this can be slightly tricky. Spammers tags are a significant example of a bad neighbourhood because they prevent you from using the site URL to create a link. Usually, this happens when you leave a comment on a site, and it is marked as spam. If your clients see this comment, they might see it as spam and avoid visiting your site. So, link building depends on the well-placed comment and your blog content.
Do not Present Yourself as A Spam Agency
Some agencies try to target their customers by sending them bulk spam requests. You might annoy website owners by sending spam emails or messages, and your link-building strategy will be unsuccessful. Keep yourself away from the denied lists of prominent and valuable websites. These lists can affect you and your clients if you try to send bulk spam on these websites.
Do not Undermine Your External Reputation
Focus on developing your website reputation along with targeting new customers. Some people will advise you to include Google search evaluators to build up your website reputation. However, relying solely on these evaluators to judge your website performance can negatively affect your brand reputation. The problem is that these evaluators utilize third-party sources to check customers’ complaints and concerns. For instance, if Yelp reviews your site as a low authority website, it will show it as a low-quality result in any search queries. So, try to resolve negative reviews and customer complaints to increase your site’s rating on these third-party websites.
How to Build Good Reputation for Your Website?
To build trustworthiness and authority for your brand, avoid things that damage its reputation. Follow these simple steps to get increased customers and a good brand reputation.
First, aim to create unique and compelling content that people want to link to their websites.
The next step should be to spread the word through social media platforms or any other online platform for people to find it easily. You can hire famous bloggers with a high number of social media followers for this purpose.
If you want your link to not be avoided or spammed, do not place it on websites that are heavily spammed.
Focus on what kind of comments you are posting on different websites. To increase the quality of your comment, read related blog posts. Reading a variety of content will help you generate valuable blog comments. Also, see this article on how to optimize your anchor text.
Outsource to Convex Studio
Convex Studio is an award-winning digital marketing agency in Vancouver, BC. If you are having trouble creating links, you can always seek professional help. Convex Studio can provide a team of SEO experts to build your brand reputation. We will help you recognize the platforms where you can place your links. Your brand will gain a prominent ranking on various search engines through our professional services and SEO strategy.