When thinking about an SEO campaign for your business you need to consider the importance of using Google Maps and Google my business. A lot of local businesses are not leveraging this service to enhance the visibility of their business. Using these steps will help you to outrank competitors and keep you in the top five.
Verify Listing:
If your business does not have a checkmark beside your name, then you are not verified. It is imperative to get your business verified on Google. First, you must find or add your listing to Google. Click on the link below and follow the steps. https://www.google.com/business/
Right Category:
After your business is verified, make sure that you pick all the relevant listing categories that apply to your business. Choosing the right categories is crucial. Start in the Hierarchy of business products and services that are the most relevant and profitable.
Business Description With keywords:
Your business description will help send prospects to your business. When writing your business listing, you should not cut and paste the same information that is posted on your about us page. Write a new executive summary that describes what your business does. Think of a compelling call to action that will send customers to your business. Include the same keywords in your business description that have been used in your Google business listing. Do so keyword research and find other similar keywords that describe your business.
Keep Your Hours Accurate:
Make sure you add up-to-date hours of your business operations. Tell Google what days you are closed and add special notes to your business listing if required. If customers are reporting that the information that is listed is not accurate, this will become a problem for your business. Remember that Google’s mission is to make a user’s experience better.
Add Photos:
Photos will help your business stand out to potential customers. When your business does not add photos, it illustrates that your company does not care. Make your business look more professional by including your logo and using a wall/profile photo. Add pictures of your business, products, services and staff. Make sure that you tag the photos with relevant keywords. If you don’t have photos, consider hiring a professional photographer.
Reviews:
Reviews are vital to customers. It helps customers overcome their buyer insecurities. Make sure after you do business with a client that you invite them to leave a review about your business on Google. Respond to reviews by thanking your customers for taking the time to leave your business feedback. If you get negative reviews, react in a positive way and invite the client to rectify the issue.
Adding a Geo Meta Tags to Your Website:
Many websites will help you create geotags. Adding these meta tags to your site will assist the Google robots to determine if your site is local and relevant to the geo search. This site is very useful for creating geo meta tags.
http://www.geo-tag.de/generator/en.html
Citations:
Adding citations to various directories will help your business. You can check to see what directories that you are already on by searching the name of your business. Follow all the links you can find. Make sure that each link has the proper business information. Apply on each site to take control of that listing. Add information, logo, photos, links and business information. Citations also help your website’s SEO.
We also recommend that you check out these articles for some more valuable tips.
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Hire Convex Studio For Help With Google My Business
Unfortunately, doing all this work is time-consuming. Convex Studio is a digital marketing agency that you can outsource to manage your online presence. We offer reputation management services which include removing or responding to negative feedback online. We also monitor your reviews, citations, and information online. We add citations to directories and update the listing with current information. This service is a perfect pairing for your off-page SEO. Contact us today for our rates.